A trip back in time gives us this glimpse of a promotional mailer from the Reist Seed Company of Lancaster, Pennsylvania. Costing the company 2 cents to mail, it’s basically a simple fold of a card-stock quality of paper with black ink and a red seal. Nothing special. And it includes the actual seed prices. That kind of information today, in the year 2020, is a guarded secret. Competitive intel like that, especially if discovered early in the sales season, causes marketing specialists to drool on themselves. This particular one is dated August 15th. Announcing prices in August would be extraordinarily early for any of today’s seed corn companies.
Notice that both open pollinated varieties and hybrids were available, but at a price difference of roughly $3 per bushel sack of seed. It was well established by the mid-1940s that significant yield increases could be realized planting hybrid seed. Perhaps the adoption curve was not quite as strong in some regions so both types were still offered after WWII. Also of interest is the availability of “early husking” varieties (this would likely include existing hybrids that have the characteristics that make an ear of corn suitable for hand husking, such as high ear placement, excellent standability and loose husks).
Lastly, the offering of formaldehyde and tobacco dust can not go unnoticed. These types of “pesticides” seem foreign today but are unique to an era that was growing by leaps and bounds in the post-war era and did so without much government oversight. I must admit, however, that I have no idea how one applies tobacco dust!
So many folks came before us. In reverence, I always find it fascinating to look back and study the progression of technology.
I want you to do well. ~ph